Brand Review

Roka Brand Review (updated March 6, 2020)

In this post let’s check out the Roka brand. As the first thing let’s look at the meaning of the name “Roka”. The name Roka has been found through a long brainstorm of both founders of the company, Rob Canales and Kurt Spenser, and it has a variety of meanings. It’s the loose translation of […]

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Zoot Sports Logo
Brand Review

Zoot Brand Review (updated February 5, 2020)

In this post let’s check out the Zoot brand. As a non-native English speaker I like to look for the meaning of the brand names. This time it’s Zoot. Taking into account that Zoot Sports is triathlon’s original apparel brand the meaning of their brand name could come from a “zoot suit”. Used as a […]

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Orca wetsuit brand logo
Brand Review

Orca Brand Review

The triathlon wetsuit manufacturer Orca has it’s name from the killer whale – Ornicus Orca. The founder Scott Unsworth elaborates: “The Orca is a perfect example of natural design. With every inch of its sleek, powerful body minutely attuned to the sea’s rhythms, it roams the world’s oceans as undisputed ruler. For a company set […]

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sailfish company logo
Brand Review

Sailfish Brand Review

The triathlon wetsuit manufacturer Sailfish moto is: “Made to make you faster”. The brand from Germany is dedicated to the development of the fastest and most flexible wetsuits. “We do not strive to be the biggest name in wetsuits for triathletes, but we are certainly committed to being the best!” says the founder Jan Sibbersen. Sailfish […]

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Zone 3 logo
Brand Review

Zone3 Brand Review (updated September 3, 2020)

The triathlon wetsuit manufacturer Zone3 mission statement is: “Our mission is to become the world’s chosen triathlon and performance brand”. Zone3 proudly maintains an athlete-centric approach when creating performance wear, working alongside a full spectrum of elite athletes and highly skilled sportswear designers. Each product is very carefully tested before being released and then manufactured […]

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Company Huub logo with white letters on a black background
Brand Review

HUUB Brand Review (updated February 22, 2020)

HUUB is an interesting brand name. What is HUUB? “HUUB Design” is a triathlon and cycling apparel specialist. Its vision is to create better products combining research, science and reality. Team HUUB has four decades worth of experience gained in the field of endurance sports. Focusing wholly on the athlete and maximizing performance and comfort, […]

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Water bubbles with number seventy and the percent simbol
Brand Review

Blueseventy Brand Review

Thermal HelixBlueseventy is one of the first brands which started to produce triathlon wetsuits. Blueseventy is based Seattle and its distribution network reaches in over 25 countries worldwide. They are proud of their history as an industry leader in technical performance products. Explanation of the brand name blueseventy “Aptly named because 70% of the earth […]

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